Feeling the need to flip through some colorful outfits on my lunch break, I went to bebe.com and noticed what must be a newly redesigned site.
Immediately I was drawn to the text “Click here to learn to navigate the site.”
Tell me if I’m being too snarky (it happens) but my first thought was, “Really? If you think people need to learn to navigate the site, you’re doing it wrong.”
Maybe it’s just the wording, but I think navigation should be intuitive, you shouldn’t need a page on learning to use it.
That being said, the page you get when you click that text is nice. It points out a lot of different ways to use the site and organize the content.
Maybe I’d feel better if the text said “Learn about the new features of this site” or “Find tips to get the most out of our new navigation.” The words “learn to navigate the site” really activated the irony center of my brain. Does it read that way to you, too?
2 Comments
I have to agree with you on this one. It’s been said again and again before me that navigation should be transparent.
Besides that, looking at the features-they all seem like the usual functionality we take advantage of at other websites. I don’t mean offense to bebe’s customers but if that’s all they’re describing with this page; well it seems necessary to me.
That sort of “Learn about our new site” mumbojumbo is pure ego play for internal execs. They need a page that justifies the budget of their new website.